It is time again for our latest exam! This is exam 2 for
BADM 320: Principles of Marketing. The topics covered are: Topic 5: Consumer Behavior,
Topic 6: Business to Business Marketing, Topic 7: Global Marketing, Topic 8:
Segmentation, Targeting, Positioning, Topic 9: Marketing Research, and Topic
10: Branding.
The exam is 50 multiple choice questions, so bring your pencil
and your UIN to the exam and GOOD LUCK!!
Topic 5: Consumer Behavior
Types of Buying Behavior
Consumer Behavior is Weird: Just Liam
Consumer Decision Making Process
Universal, Retrieval, Evoked Sets
Evaluation of Alternatives
Risks Related to Information Search
Post-Purchase Buyer’s Remorse
Factors Shaping Consumer Behavior: How Retailers Get Us
4 Cs of Marketing
Topic 6: Business to Business Marketing
Intro to B2B Marketing
Types of B2B Marketing You Will See
B2B vs B2C Marketing: Comparisons
The B2B Buying Process
The Request for Proposal Process
B2B Buying Centers Explained: The People involved in the
decision making process
B2B Buying Situations
Organizational Buying Cultures
Topic 7: Global Marketing
Drivers of Globalization: Where did globalization come from
Globalization of Products and Services
Porter’s National Diamond Framework
Assessing Global Markets Explained & The Economic
Aspects
Assessing Global Markets: Political Issues
Assessing Global Markets: Infrastructure & Technology
Assessing Global Markets: Social-Cultural Differences, The Hofstede
Model
Global Market Entry Strategies: From Exporting to Direct
Investment
How to Choose a Global Market Entry Strategy
Communication & Product Adaption When Going Global
Topic 8: Segmentation, Targeting, Positioning
Introduction to Segmentation, Targeting & Positioning
The Segmentation Process Explained
Basic Segmentation Methods
Evaluate Segment Attractiveness
How to Develop Positioning Strategies
Positional Mapping
The Steps in Positioning Your Products/Services
Topic 9: Marketing Research
The Basics of Marketing Research
The Marketing Research Process
Questions You Should Always & Never Ask When Doing
Marketing Research
Exploratory vs Conclusive Research
Secondary Data Explained
Primary Data Explained
Structured vs Unstructured Questions for Marketing Research
Prof. Mark Wolters is a Teaching Associate Professor of Business Administration. He has taught at a number of universities and colleges around the world. He truly loves teaching and helping others learn about marketing and business.
BADM 320: Principles of Marketing University of Illinois at Urbana-Champaign Spring 2022 Class Location: Foellinger Auditorium Instructor: Dr. Mark Wolters How to Engage with the Instructor: Email: for questions about the class, badm320questions@gmail.com Read more…
BADM 320: Principles of Marketing University of Illinois at Urbana-Champaign Spring 2022 – ONLINE COURSE SYLLABUS Class Location: online Instructor: Dr. Mark Wolters Email: for questions about the class, badm320questions@gmail.com for the instructor directly, Read more…
BADM 320: Principles of Marketing University of Illinois at Urbana-Champaign Fall 2021 Class Location: 141 Wohlers Hall Instructor: Dr. Mark Wolters How to Engage with the Instructor: Email: for questions about the class, badm320questions@gmail.com Read more…
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