Professor Wolters

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Marketing Education for Everyone

Professor Mark Wolters
Social Media Marketing

Why You’re Not Getting Engagement (And How to Fix It): A Guide for Content Creators

You post consistently, you post good content, but no one is engaging. What is going wrong? We look at the major reasons that online content gets igrnoed.

By Mark Wolters, 1 weekApril 13, 2026 ago
how to repurpose social media content
Social Media Marketing

How to Tackle Creator’s Block (And Actually Start Making Content Again)

Creator’s block is real when you are content creator. Here are six things to do to get back to making content when the ideas are not coming to you anymore.

By Mark Wolters, 1 weekApril 13, 2026 ago
how to know which metrics make you money on social media
Social Media Marketing

Beyond the “Like”: Why Marketers Prioritize Actionable Metrics Over Vanity 

Views & Subscribers are nice, but do they really drive revenue? Here we look at the metrics that will make a difference to your bottom line when it comes to social media.

By Mark Wolters, 1 weekApril 13, 2026 ago
how to improve your linked in with step by step advice
Social Media Marketing

Stop Wasting Your LinkedIn: 7 Mistakes You’re Probably Making (And How to Fix Them)

From the over-the-top Humble Brag to only posting other people’s information here are the most common mistakes people make on LinkedIN & How to Fix Them.

By Mark Wolters, 1 weekApril 13, 2026 ago
how to effectively sell on social media
Social Media Marketing

Why Selling on Social Media Often Backfires

Selling on social media will just drive away your customers. So, how do you sell on social media without scaring off your audience. We discuss it with solid recommendations here.

By Mark Wolters, 1 weekApril 13, 2026 ago
marketing math explained
Social Media Marketing

Understanding Marketing Math: Basic Marketing Math That Every Marketer Should Know

Marketing Math Made Easy. Learn the basic math that makes marketing worth from Unit Contribution to Brand Growth to Market share & more.

By Mark Wolters, 1 weekApril 13, 2026 ago
How content creators actually make money
Social Media Marketing

How YouTubers Actually Make Money: 20 Real Revenue Streams Behind the Creator Economy

It is more than brand deals and affiliate marketing that make content creators wealthy. Here are 20 different ways content creators can realistically make money.

By Mark Wolters, 1 weekApril 13, 2026 ago
generations explained from boomers to gen z
Social Media Marketing

Boomer to Zoomers: Navigating the Generational Marketing Landscape

Boomers, Gen Z, Millenials, Gen X, what do all of these different generations mean for marketers and businesses and how you can thrive working with each generation explained.

By Mark Wolters, 1 weekApril 13, 2026 ago
Social Media Marketing

9 Social Media Mistakes Content Creators Make (And How to Fix Them)

Social Media Mistakes Brands make that destroy the goodwill with their clients. Remember that Posting on Facebook is different than posting on Instagram. Grammar does matter & Don’t ignore DMs.

By Mark Wolters, 3 weeksApril 4, 2026 ago
Social Media Marketing

Social Media Marketing Metrics You Should Know to be Successful

From Bounce Rate to Click Through Rate there are a lot of metrics that firms can use to determine what makes a successful social media post.

By Mark Wolters, 3 weeksApril 4, 2026 ago

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