Digital Marketing
Why Some TikToks Blow Up – and Yours Don’t
An honest perspective on why content creators fail on TikTok when they don’t have to.
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How to Choose the Right Influencer for Your Brand: 7 Simple Steps
What firms should know and do when they are looking to hire or work with social media influencers from a professional perspective.
Social Media Marketing
Get More Clicks on Content Without Clickbait
Every scroll is a decision. Every second, someone chooses if you are worth their time or not. Here we go through how to make your videos worth clicking on.
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Running a YouTube Channel as a University Student: 5 Tips
Advice for college youtube content creators on how to successfully develop and run a YouTube channel while you are in college.
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How to Beat Creator Block (Even When Your Brain Is Completely Blank)
How to Create When Your Mind Says “NOPE!” If you create content long enough, it will happen. You sit down, camera ready.Laptop open.Phone charged. And… nothing. No ideas. No angles. No motivation. Just a blank stare and a growing sense Read more
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BADM 420: Advanced Marketing Management Spring 2026
BADM 420: Advanced Marketing Management The University of Illinois at Urbana Champaign Spring 2026 Instructor: Dr. Mark Wolters Instructor Contact Information: mwolter@illinois.edu Office Hours: 13 Wohlers Hall – Tuesdays I am in my office from 11:30am until I come to Read more
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BADM 320: Principles of Marketing Spring 2026
BADM 320: Principles of Marketing University of Illinois at Urbana-Champaign Spring 2026 Class Location: Foellinger Auditorium Instructor: Dr. Mark Wolters How to Engage with the Instructor: Email: for questions about the class, badm320questions@gmail.com for the instructor directly, use mwolter@illinois.edu Social Read more
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Marketing Solves Problems Case Competition 2025
Rules & Information on the 2025 Gies Marketing Solves Problems Case Competition.
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BADM 320 Section 1 Spring 2022 Face to Face Syllabus
BADM 320: Principles of Marketing University of Illinois at Urbana-Champaign Spring 2022 Class Location: Foellinger Auditorium Instructor: Dr. Mark Wolters How to Engage with the Instructor: Email: for questions about the class, badm320questions@gmail.com for the instructor directly, use Read more
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BADM 320 ONLINE – Spring 2022 Syllabus
BADM 320: Principles of Marketing University of Illinois at Urbana-Champaign Spring 2022 – ONLINE COURSE SYLLABUS Class Location: online Instructor: Dr. Mark Wolters Email: for questions about the class, badm320questions@gmail.com for the instructor directly, use mwolter@illinois.edu Twitter: Read more