Professor Wolters

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Marketing Education for Everyone

Starting a youtube channel as a college student
Digital Marketing

How to Start a YouTube Channel in College

A YouTube channel can be a fun source of entertainment and a side income for many college students. Here is the best way to start creating content as a college student.

By Mark Wolters, 8 hoursMarch 10, 2026 ago
what is affiliate marketing
Digital Marketing

What Is Affiliate Marketing and Who Are the Big Players?

Affiliate marketing is a vital part of a business’ ability to reach new customers via influencers selling the firm’s products & services. Here we teach you all about affiliate marketing.

By Mark Wolters, 15 hoursMarch 10, 2026 ago
how to build website credible
Digital Marketing

Your website can build trust — or destroy it in seconds

Tips on how to build goodwill with clients with your website & how companies destroy goodwill by simple website mistakes.

By Mark Wolters, 16 hoursMarch 9, 2026 ago
tiktok growth
Digital Marketing

Why Some TikToks Blow Up – and Yours Don’t

An honest perspective on why content creators fail on TikTok when they don’t have to.

By Mark Wolters, 1 dayMarch 9, 2026 ago
pick the right influencer
Uncategorized

How to Choose the Right Influencer for Your Brand: 7 Simple Steps

What firms should know and do when they are looking to hire or work with social media influencers from a professional perspective.

By Mark Wolters, 1 dayMarch 9, 2026 ago
get more clicks on youtube videos
Social Media Marketing

Get More Clicks on Content Without Clickbait

Every scroll is a decision. Every second, someone chooses if you are worth their time or not. Here we go through how to make your videos worth clicking on.

By Mark Wolters, 7 daysMarch 3, 2026 ago
how to succeed on youtube as a student
Uncategorized

Running a YouTube Channel as a University Student: 5 Tips

Advice for college youtube content creators on how to successfully develop and run a YouTube channel while you are in college.

By Mark Wolters, 7 daysMarch 3, 2026 ago
Uncategorized

How to Beat Creator Block (Even When Your Brain Is Completely Blank)

How to Create When Your Mind Says “NOPE!” If you create content long enough, it will happen. You sit down, camera ready.Laptop open.Phone charged. And… nothing. No ideas. No angles. No motivation. Just a blank stare and a growing sense Read more

By Mark Wolters, 2 monthsDecember 27, 2025 ago
Uncategorized

BADM 420: Advanced Marketing Management Spring 2026

BADM 420: Advanced Marketing Management The University of Illinois at Urbana Champaign Spring 2026 Instructor: Dr. Mark Wolters Instructor Contact Information: mwolter@illinois.edu Office Hours: 13 Wohlers Hall – Tuesdays I am in my office from 11:30am until I come to Read more

By Mark Wolters, 2 monthsDecember 27, 2025 ago
Uncategorized

BADM 320: Principles of Marketing Spring 2026

BADM 320: Principles of Marketing University of Illinois at Urbana-Champaign Spring 2026 Class Location: Foellinger Auditorium                    Instructor: Dr. Mark Wolters How to Engage with the Instructor: Email: for questions about the class, badm320questions@gmail.com for the instructor directly, use mwolter@illinois.edu Social Read more

By Mark Wolters, 2 monthsDecember 27, 2025 ago

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