Professor Wolters

  • Principles of Marketing
  • Social Media Marketing
  • About Professor Mark Wolters

Marketing Education for Everyone

how to use trends to grow your social media
Digital Marketing

How to Use Trending Topics, Audio, and Challenges to Grow Your Social Media Audience

Best practices on using trends to grow your social media platforms such as tiktok, YouTube, Instagram, or Facebook.

By Mark Wolters, 4 hoursMarch 11, 2026 ago
how to be successful on social media
Digital Marketing

Why Your Social Media Isn’t Growing (And What You Can Do About It) 

Content is king and communication is queen are just the tip of the iceberg when it comes to be successful in social media. Here are more tips to help with your success.

By Mark Wolters, 15 hoursMarch 10, 2026 ago
why people hate influencers
Digital Marketing

Influencer Fatigue and Why Audiences are Turning Away

From the fake crying thumbnails to the out-of-touch with reality lifestyles to ruining other people’s dinners for “the gram” these are reasons why people hate influencers these days.

By Mark Wolters, 15 hoursMarch 10, 2026 ago
Starting a youtube channel as a college student
Digital Marketing

How to Start a YouTube Channel in College

A YouTube channel can be a fun source of entertainment and a side income for many college students. Here is the best way to start creating content as a college student.

By Mark Wolters, 1 dayMarch 10, 2026 ago
what is affiliate marketing
Digital Marketing

What Is Affiliate Marketing and Who Are the Big Players?

Affiliate marketing is a vital part of a business’ ability to reach new customers via influencers selling the firm’s products & services. Here we teach you all about affiliate marketing.

By Mark Wolters, 2 daysMarch 10, 2026 ago
how to build website credible
Digital Marketing

Your website can build trust — or destroy it in seconds

Tips on how to build goodwill with clients with your website & how companies destroy goodwill by simple website mistakes.

By Mark Wolters, 2 daysMarch 9, 2026 ago
tiktok growth
Digital Marketing

Why Some TikToks Blow Up – and Yours Don’t

An honest perspective on why content creators fail on TikTok when they don’t have to.

By Mark Wolters, 2 daysMarch 9, 2026 ago
pick the right influencer
Uncategorized

How to Choose the Right Influencer for Your Brand: 7 Simple Steps

What firms should know and do when they are looking to hire or work with social media influencers from a professional perspective.

By Mark Wolters, 2 daysMarch 9, 2026 ago
get more clicks on youtube videos
Social Media Marketing

Get More Clicks on Content Without Clickbait

Every scroll is a decision. Every second, someone chooses if you are worth their time or not. Here we go through how to make your videos worth clicking on.

By Mark Wolters, 1 weekMarch 3, 2026 ago
how to succeed on youtube as a student
Uncategorized

Running a YouTube Channel as a University Student: 5 Tips

Advice for college youtube content creators on how to successfully develop and run a YouTube channel while you are in college.

By Mark Wolters, 1 weekMarch 3, 2026 ago

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