Professor Wolters

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  • About Professor Mark Wolters

Marketing Education for Everyone

Social Media Marketing

Marketing is NOT Advertising & Other Marketing Myths

Marketing & Advertsing are the same thing. Marketing is just common sense. There is no math in marketing. The Most Common WRONG Myths about Marketing.

By Mark Wolters, 3 weeksApril 4, 2026 ago
Social Media Marketing

Spectacular Product Failures: What Marketers Can Learn from the Biggest Business Mistakes

From the Ford Edsel to Crystal Pepsi there have been a lot of famous product failures over the years. Here are 10 of the BIGGEST Product launch failures.

By Mark Wolters, 3 weeksApril 4, 2026 ago
Professor Mark Wolters
Social Media Marketing

How Your Website Can Make Your Clients Love Your Business

Your website can build goodwill & actually get people to want to buy from you. Here are 7 tips to get the most goodwill out of your website.

By Mark Wolters, 3 weeksApril 4, 2026 ago
Social Media Marketing

5 Biggest Reasons YouTubers Want to Quit (and How to Overcome Them)

Stress, Internet Trolls, lack of income, there are lots of reasons why Youtubers & Content Creators seem to be quitting more & more. What can be done to turn this around?

By Mark Wolters, 3 weeksApril 4, 2026 ago
Social Media Marketing

The Best YouTube Genres for College Students (That Aren’t OnlyFans)

You see all these college students making money on social media, but you don’t want to be an OnlyFans Model or a Finance Bro. So what should you do? Here is some healthy advice.

By Mark Wolters, 3 weeksApril 4, 2026 ago
student success advice for freshman students
Social Media Marketing

Beyond the Numbers: How to Actually Use Social Media Data to Build a Brand

Social Media Math should not be scary for marketers. Social Media Math can help you build your brand & determine where your efforts should go. We explain how to use the math of the internet here.

By Mark Wolters, 3 weeksApril 4, 2026 ago
Social Media Marketing

The Biggest Social Media Mistakes That Can Damage Your Brand

Brands, Firms, Influencers all make mistakes on social media. What are the ones that could destroy your brand & what should you do instead.

By Mark Wolters, 3 weeksApril 3, 2026 ago
Social Media Marketing

How to Deal with Trolls on YouTube: A Guide for Content Creators

Don’t Feed the Trolls! It is a mantra for content creators, but hard to do. Here are 7 Tips to help deal with online trolls as a content creator.

By Mark Wolters, 3 weeksApril 3, 2026 ago
Social Media Marketing

Influencer Hunting: How to Survive the Jungle and Choose the Right Creator

From Influencer Fraud to figuring out which influencer is right for your campaign. Learn the ways to choose the right social media influencer to work with.

By Mark Wolters, 3 weeksApril 3, 2026 ago
Social Media Marketing

What Is Retargeting? Why the Products You Search on Amazon Follow You Everywhere Online

Retargeting Ads Explained. The 7 Types of Retargeting Ads to Consumers that will get consumers to buy, and why it freaks out consumers when ads follow them.

By Mark Wolters, 3 weeksApril 3, 2026 ago

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