The Basics of Marketing for Anyone to Learn One Topic at a Time

This course covers the basics of marketing for business students, entrepreneurs, or anyone interested in learning more about marketing.

Overview of the Course: Syllabus & Basic Information

Topic 1: Introduction to Marketing

Topic 2: Strategic Marketing

Topic 3: The Marketing Environment

Topic 4: Digital & Social Media Marketing

End of Topics for Exam 1

Topic 5: Consumer Behavior

Topic 6: Business to Business Marketing

Topic 7: Global Marketing

Topic 8: Market Segmentation, Targeting, and Positioning

Topic 9: Marketing Research

Topic 10: Branding

End of Topics for Exam 2

Topic 11: New Product Development

Topic 12: Service Marketing

Topic 13: Pricing

Topic 14: Supply Chain Management

Topic 15: Integrated Marketing Communication & Advertising

End of Topics for Exam 3