Topic 2: Strategic Marketing

When firms have to determine their future plans they need to decide on what areas to focus their resources on. Which products do they keep and which products do they get rid of? Here we learn how to analyze our products, firms, competition, and industry in a strategic way.

What is Marketing Strategy       

Sustainable Competitive Advantages      

Consumer Excellence    

Clients vs Customer Mentality   

Long Term loyalty Customers     

Share of Customer’s XYZ            

Customer Relationship Groups  

Operational Excellence 

Product Excellence        

Locational Excellence    

Typical Sustainable Competitive Advantages       

Growth Strategies          

The Marketing Plan       

SWOT Analysis 

BCG Matrix       

Benchmarking  

BHAG   

Blue Ocean strategy Explained  

Blue Ocean vs Red Ocean Strategy