Topic 9: Marketing Research

What is marketing research       

Marketing research process       

5Ps of Marketing Research         

Questions to ask and never to ask          

Defining Research Objectives and needs

Exploratory vs Conclusive research         

Secondary Data Explained          

Primary Data Explained 

Structured vs Unstructured Questions   

Types of Research Sample Groups          

Goals of Qualitative Research    

Web Surveying 

Action Plan Explained    

Ethical Marketing Research