Goals of marketing communication        

Things Advertisers should remember about marketing             

Issues Marketers have with advertisers  

Eight M Formula for Advertising Campaigns        

Promotion Mix 

Ad Campaign overview 

Identifying a target audience for an ad  

Advertising objectives   

Pull vs Push types of Advertising

Types of Advertising Inf, persuasive, reminder    

Ad Appeals – Does Sex Sell?

Other types of ads – celebrity, etc           

Focus of Advertisements            

Types of Appeals to consumers  

Coming soon…

Determining an Ad budget         

Types of Media to Use in media mix       

Advertising Schedule     

Parts of IMC aside from ads       

Metrics to be used with sales promotion Sales Promotions explained   

Ethical issues with IMC