Things to remembers about prices         

the 5 cs of pricing summary       

How company objectives affect pricing  

selling versus marketing

Types of competition monopoly etc.      

How competition affects pricing

How customers affect pricing    

how costs affect pricing

Cost based vs Value based pricing          

how channel members affect pricing     

Pricing Strategies           

Pricing Strategies for new market entry 

Pricing Tactics   

Business B2B Pricing Strategies 

Macro influences on pricing       

Dynamic Pricing – Uber, flights, hotels    

Legal/ethical aspects of pricing