Every organization exists in its business environment. There are things that the firm can control, like how they deal with competition and their workforce, but there are things out of their control that they will need to adjust to. This topic covers how firms can learn about their marketing environment and plan accordingly to deal with the possible opportunities and threats that are on their way.

The Marketing Environment and Macro Factors That Affect Businesses

PESTIL Analysis Overview           

Immediate Environment             

Macro Factors – Economic          

Macro Factors – Legal    

Marco Factors – Social   

Macro Factors – Natural

Macro Factors – Cultural

Macro Factors – Demographic    

Macro Factors – International    

Macro Factors – Technological   

Competitive Strategies  

Porter’s 5 Competitive Forces    

GE Mckenzie Matrix      

Industry Key Success Factors      

Typical Industry Key Success Factors