Social Media Marketing Course Final Set of Lecture Videos

Published by Mark Wolters on

To wrap up the class we have a large collection of videos to help you better understand various aspects of social media. Our live lectures covered a number of areas on Social Media Content Development, and here we have more video lectures to help you dive deeper into content creation. We also cover some Ethical issues in Social Media Marketing, Key Performance Indicators, Search Engine Optimization, and Advertising & Income Development.

Content Creation           

Social Media Platforms Explained

How to start a YouTube or social media channel

Good channels to watch to learn YouTube             

Value Proposition explained – An Easy Way to New Content     

When should you start a second channel?            

How to get 1st 100 subs on Social Media

Mistakes that could kill your Social Media channel 

Cheap Marketing Research – How to Find New Content Topics      

Ethical Issues in Social Media Marketing

Fraud, Phishing, and the basics of social media ethical issues      

Worst YouTube comments you can post for your brand  

Are social media channels free?

Why don’t my subscribers see my posts?              

Why do they ask to smash the bell?        

Never do Sub4Sub, it may get you kicked off the platform

Does it matter if we hit the like button?

Why no one watches your videos!           

Key Performance Indicators & Search Engine Optimization

Social Media & Digital Metrics – The Basics  

Social Media Performance Measures

Views vs Subscribers – which is more important on social media platforms?    

6 words to success on YouTube 

Consumer Digital Touchpoints   

SEO Tips you can actually use     

Advertising and Affiliate Marketing       

How Influencers Make money   

CPC/CPA/CPM/Negotiated Ads – How Online Advertisements are Charged        

Dynamic Pricing – How online pricing can work

How small channels make money            

How long to monetize YouTube?             

When can people make money on YouTube?           

Who places ads in Social Media videos?

Does YouTube pay different in different countries?         

10 ways to help your favorite YouTuber for FREE!            

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Mark Wolters

Prof. Mark Wolters is a Teaching Associate Professor of Business Administration. He has taught at a number of universities and colleges around the world. He truly loves teaching and helping others learn about marketing and business.