Social Media Project: Objective: analyze and develop a digital marketing plan for your firm. This includes a yearlong monthly social media plan as well as any other digital or guerilla marketing ideas you may have for the firm. Format: 1.5 Line Spacing, 15-25 pages, Times New Roman font, 12 font Read more
BADM 320: Principles of Marketing University of Illinois at Urbana-Champaign Fall 2020 Class Location: online Instructor: Dr. Mark Wolters Email: for questions about the class, badm320questions@gmail.com for the instructor directly, use mwolter@illinois.edu Twitter: @woltersworld Instagram: @woltersworld or @professorwolters Facebook: facebook.com/professorwolters YouTube: youtube.com/professorwolters Website: professorwolters.com select Read more
To wrap up the class we have a large collection of videos to help you better understand various aspects of social media. Our live lectures covered a number of areas on Social Media Content Development, and here we have more video lectures to help you dive deeper into content creation. Read more
BADM 395: Social Media Marketing University of Illinois at Urbana-Champaign Summer Term 1: 2020 Instructor: Prof. Mark Wolters Email: mwolter@illinois.edu Overview of the Course: This course focuses on the ever-growing area of social media marketing. The course is set up in order to prepare students for the rigors of Read more
Dear BADM 420 Students, I hope you all are enjoying your day. I am writing to send you the online lectures for you to watch instead of our face to face class this Thursday. I am giving you videos reviewing some popular marketing analysis models that you can use in Read more
Welcome to BADM 420: Advanced Marketing Management with Mark Wolters. Some important dates. Personal Branding Homework Due: February 13th Strategic Project Due: March 10th Political Marketing Homework Due: March 26th Digital Project Due: April 21st The Syllabus BADM 420: Advanced Marketing Management The University of Illinois at Urbana Champaign Instructor: Read more
Welcome to a new semester of BADM 320: Principles of Marketing! Here are a few important dates you should know. February 4th: Syllabus Quiz in class February 13th: Exam 1 in class March 31st: Exam 2 in class April 30th: Exam 3 in class And of course the most important Read more
Exam 2 Study Guide It is time again for our latest exam! This is exam 2 for BADM 320: Principles of Marketing. The topics covered are: Topic 5: Consumer Behavior, Topic 6: Business to Business Marketing, Topic 7: Global Marketing, Topic 8: Segmentation, Targeting, Positioning, Topic 9: Marketing Research, and Read more
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