Topic 1: The Basics of Social Media

These are the study videos for the first topic from our Social Media Marketing course.

What is Social Media?

Types of Social Media Platforms

Comparing Social Media to Traditional Media

The Goals of Social Media

Important Numbers that Marketers should know about Social Media

The Don’ts of Professional Social Media Accounts

Tips for Success in Social Media

How to Develop SMART Goals for your Social Media

The 4-1-1 Rule of Social Media Post Scheduling

What to Do on Social Media Besides Selling

Basics of Social Media & Digital Marketing