Topic 11: Key Performance Indicators

What is more important, subscribers? Followers? Views? Sales? Likes? Dislikes? It really depends what you are wanting to know. Here we go through a number of Key Performance Indicators to give you an idea about what you should have on your firm’s social media dashboard.

Social Media & Digital Marketing Metrics – The Basics

Performance Measures to Know

Tracking Metrics for Digital & Social Media

Performance Metrics for Digital & Social Media

Customer Centric Metrics for Digital & Social Media

Business Value Metrics for Digital & Social Media

Consumer Digital Touchpoints

Words to Know for Success on YouTube