Dividing up your social media market is an incredibly important part of running a social media campaign. Here we will look at how we can segment our market in various ways such as by platform, traditional demographics, personas, and much more. A brief lecture on the topic

The Basics of Market Segmentation

Positioning Strategies

Positional Mapping

Customer Journey Mapping of a Cupcake

Curry’s Client Pyramid

Personas Explained

Customer Journey Mapping Explained

Digital 1st Consumers & Customer Journey Mapping

Creators, Joiners & Other Titles of Social Media Users

Social Snackers – How different clients require different levels of social media communication

in class exercise on understanding your firm’s online users

in class exercise on building a persona