When looking to develop a thorough social media marketing plan it is good to have a few strategic models to help you analyze the situation and determine the right goals and tactics to have.

Overview of the SOSTAC Model for Social Media Marketing

SOSTAC Model: Part 1 – The Situation

SOSTAC Model: Part 2 – The Objectives, Strategies, & Tactics

SOSTAC Model: Part 3 – The Actions & Controls to Use

The RACE Model Explained

A video lecture on some of the basics