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To wrap up the class we have a large collection of videos to help you better understand various aspects of social media. Our live lectures covered a number of areas on Social Media Content Development, and here we have more video lectures to help you dive deeper into content creation. Read more

Dear BADM 420 Students, I hope you all are enjoying your day. I am writing to send you the online lectures for you to watch instead of our face to face class this Thursday. I am giving you videos reviewing some popular marketing analysis models that you can use in Read more

Welcome to BADM 420: Advanced Marketing Management with Mark Wolters. Some important dates. Personal Branding Homework Due: February 13th Strategic Project Due: March 10th Political Marketing Homework Due: March 26th Digital Project Due: April 21st The Syllabus BADM 420: Advanced Marketing Management The University of Illinois at Urbana Champaign Instructor: Read more

Welcome to a new semester of BADM 320: Principles of Marketing! Here are a few important dates you should know. February 4th: Syllabus Quiz in class February 13th: Exam 1 in class March 31st: Exam 2 in class April 30th: Exam 3 in class And of course the most important Read more

Exam 2 Study Guide It is time again for our latest exam! This is exam 2 for BADM 320: Principles of Marketing. The topics covered are: Topic 5: Consumer Behavior, Topic 6: Business to Business Marketing, Topic 7: Global Marketing, Topic 8: Segmentation, Targeting, Positioning, Topic 9: Marketing Research, and Read more

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