Social Media Marketing
This page is for students of Social Media Marketing. So if you want to learn how to run the social media for your firm or for your own brand these video lectures and topics will be sure to help you.
Syllabus & Schedule for Summer 2021 Course with the University of Illinois and the WU
Topic 1: The Basics of Social Media
Topic 2: The Social Media Mission Statement
Topic 3: The Social Media Plan
Topic 4: Segmentation, Targeting, Positioning, & Personas in Social Media
Topic 5: Digital Marketing Maturity
Topic 6: Digital First Consumers
Topic 7: Strategic Marketing Analysis of Social Media
Topic 8: SOSTAC & RACE Models for Social Media Analysis
Topic 9: Content & Curation Topics & Strategy
Topic 10: Social Media Platforms
Topic 11: Key Performance Indicators
Topic 12: Search Engine Optimization (SEO)
Topic 13: Developing a Social Media Campaign
Topic 14: Advertising and Affiliate Marketing